About NQ Social Collective
Hi, I’m Michelle!
I help service-based businesses across Townsville and North Queensland improve the parts of their online presence that affect visibility, trust and enquiries.
Most businesses already have a website, Google listing and social media - but they’re not always working together properly to bring in consistent enquiries.
I focus on helping businesses become easier to find, easier to trust and easier to contact online.
Being from Regional Queensland, I understand how local businesses actually operate - and how important visibility becomes when work slows down or word of mouth isn’t enough on its own.
How I help Townsville businesses get found and turn that into enquiries
I focus on the parts of your online presence that directly affect visibility, trust and enquiries - especially for local service businesses relying on Google and word of mouth.
Google Business Profile Optimisation
Helping your business show up when locals are searching on Google and Maps.
Local SEO Townsville
Improving the visibility of your website in local searches so customers can find you before they find your competitors.
Website Audits
Identifying what's affecting visibility, enquiries and conversions so you know what to fix first.
Website Design
Making it easier for customers to understand what you do and contact you confidently.
Social Media Management
Helping your business stay visible and trustworthy when people check you online.
Many businesses don't have a marketing problem. They have a visibility problem. Whether it's your website, Google Business Profile or local SEO setup, the goal is the same - helping the right people find you and contact you.
What it’s like working with me
I work closely with a small number of local businesses so the strategy, visibility and content stays specific to your business - not recycled across multiple competitors.
For that reason, I generally only work with one business per trade or service area at a time.
For example, if I’m managing the online presence for a builder, I won’t take on another building company competing in the same local market.
It helps protect your positioning, keeps your strategy unique and allows me to stay genuinely invested in your growth.
Most of the businesses I work with value having someone who understands their business properly - not just another agency managing dozens of similar accounts.
Questions Townsville businesses often ask
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Most businesses already have a website, Google listing and social media - but if they’re not working together properly, enquiries often become inconsistent. Small issues with visibility, trust or clarity can make a big difference online.
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Not always. In many cases, the issue isn’t needing a completely new website - it’s that your website, Google presence or messaging isn’t working together clearly enough to build trust and generate enquiries.
Sometimes small improvements to structure, clarity and visibility can make a significant difference.
A website audit can help uncover what's holding your visibility back.
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Social media works best when it supports the rest of your online presence. If your website or Google listing isn’t building trust properly, social media alone usually won’t fix inconsistent enquiries.
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Most people compare a few local businesses quickly. They usually look at reviews, photos, websites, social media and how professional the business feels before making contact.
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I look at your website, Google Business Profile, visibility, trust signals and overall setup to identify what may be affecting enquiries and what to improve first.
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Most of the businesses I work with are based in Townsville and North Queensland, particularly tradies and service-based businesses that rely on local visibility and word of mouth.
If your google listing is suspended, I am able to assist with that provided you are based in Australia.
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That’s usually where I start. Most business owners know something isn’t working properly - they’re just not always sure where enquiries are dropping off or what needs improving first.
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Small differences in website structure, Google optimisation, reviews and overall online clarity can heavily affect who shows up and who gets contacted first.
Need a clearer idea of what’s affecting enquiries?
I'll review your website, Google Business Profile, Local SEO and overall online presence to identify what's affecting visibility and enquiries.
Not sure which service is right for your business?
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