Michelle Evans Michelle Evans

Why your website could be costing you customers

Your website should be helping customers choose your business—not encouraging them to keep looking. Discover how an underperforming website could be costing you enquiries and what you can do about it.

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Michelle Evans Michelle Evans

Why your website and google listing need to work together

Many businesses think their website and Google Business Profile are separate, but they're most effective when they work together. Learn how combining the two helps build trust, improve local visibility and generate more enquiries.

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Michelle Evans Michelle Evans

How long does google reinstatement take in Australia?

When a Google Business Profile is suspended, one of the first questions business owners ask is how long reinstatement will take. Unfortunately, there is no single answer. Some businesses are reinstated relatively quickly, while others wait weeks or longer. Understanding the factors involved can help set realistic expectations and reduce unnecessary stress during the process.

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Michelle Evans Michelle Evans

Do you need a website if you already have a Google Business Profile?

Many business owners wonder whether a website is still necessary when they already have a Google Business Profile. While a Google listing is one of the most powerful tools for local visibility, relying on it alone can limit your ability to build trust, showcase your services, and generate enquiries. Understanding how websites and Google Business Profiles work together can help strengthen your online presence.

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Michelle Evans Michelle Evans

Can you create a new Google Business Profile after suspension?

A suspended Google Business Profile can be stressful, especially when enquiries rely heavily on Google Search and Google Maps. Many business owners immediately consider creating a new listing, but in most cases, that can create bigger problems. Understanding how Google handles suspended profiles can help you choose the right path forward.

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Michelle Evans Michelle Evans

Why your Google Business Profile isn't ranking in Townsville

A Google Business Profile can be fully set up, verified, and still struggle to rank. If your business isn't appearing where you'd expect in Townsville search results, there are often specific factors affecting your visibility. Understanding what Google looks for can help you improve your rankings and generate more local enquiries.

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Michelle Evans Michelle Evans

Why your competitor shows up before you on Google

It can be frustrating to see a competitor appear ahead of you on Google, especially when you know your work is just as good - or better. The reality is that Google isn't ranking businesses based solely on quality. Understanding what influences local search visibility can help explain why competitors appear first and what you can do to improve your position.

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Michelle Evans Michelle Evans

Why my business isn't showing up on Google Maps in Townsville

If your business isn't showing up on Google Maps in Townsville, you're not alone. Many local business owners assume something is broken when, in reality, there are often specific reasons why Google isn't displaying their listing. Understanding the common causes can help you improve your visibility and generate more local enquiries.

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